Over 55s are all for exploring more – A survey conducted by adventure travel specialist, Explore, has revealed that 40% of over 55s believe they are at their most adventurous age.
The generation that pioneered fly and flop holidays in their youth now hanker for a different kind of adventure – and have the disposable income to make it happen.
The new research revealed that 46% plan to visit at least one new country on their next holiday and 37% stated that they are looking to travel further for their holiday.
The average age of travellers on some of Explore’s most off-the-beaten track itineraries also reflects this growing trend. The average age of visitors on their Benin and Togo itinerary is 69, where they are given the opportunity to experience West African voodoo, a fetish market, tropical forests and mountains.
According to the survey, New Zealand topped the list as a dream destination while a third want to visit one of the Wonders of the World and a fifth included seeing the northern lights on their bucket list.
Ashley Toft, managing director at Explore, says, “Adventure is at the core of our business so these survey results have been very significant for us. The over 55s is a key market for us and we are thrilled that many of our customers are becoming increasingly adventurous.”
For the record, Explore’s top five itineraries for the over 55s are
- Benin and Togo
- Walking in New Zealand
- Secrets of Sri Lanka
- Exploring Belarus
- Armenia, Georgia
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